As the official treat sponsor of the Olympic Games, Cadbury has announced that it will be unveiling free interactive experience Cadbury House at Hyde Park as part of the BT London Live experience throughout the London 2012 Olympic Games.
Running from 27 July until 12 August, the Cadbury House will celebrate the world of Joyville by entering through a walkway into a tasting zone to experience Cadbury Dairy Milk chocolate, before continuing into the ‘Chocolatrium’ to take part in Cadbury experiences for Twirl, Creme Egg, Wispa, Freddo and Cadbury Dairy Milk.
Visitors can also take place in a virtual race against Rebecca Adlington, to win a chocolate medal.
Former Olympian Steve Backley, who announced the plans, said: “Having worked with Cadbury during its journey to London 2012 I am delighted to be working with them again to highlight how they are bringing people together to celebrate and feel a part of the spirit of the Olympic Games this summer. There are many different magical experiences that form part of Cadbury House but the one I am most excited about is the Great Games Zone, where people will get the chance to try their hand at a number of sports with a Cadbury twist.”
Cadbury House will form part of BT London Live, the open-air screening of the London 2012 Olympic and Paralympic Games created as a partnership between the Mayor of London, The Royal Parks and The London Borough of Tower Hamlets.