20 June 2012 - 1:46pm | posted by | 0 comments

Benefit Cosmetics ‘Mascarathon’ campaign to be handled by iD Experiential

Benefit Cosmetics ‘Mascarathon’ campaign to be handled by iD ExperientialBenefit Cosmetics ‘Mascarathon’ campaign to be handled by iD

The Benefit Cosmetics ‘Mascarathon’, a run from Edinburgh to London to raise money and awareness for domestic violence charity Refuge, is to be launched by iD Experiential.

Fronted by Caroline Flack, the Mascarathon will take place between 15 and 29 June, visiting various cities such as Newcastle, Manchester, Birmingham, Cardiff and Oxford along the route before concluding with a party in central London where all runners will be able to receive free Benefit make-overs and listen to a swing band.

iD was tasked by Benefit to manage the end to end delivery of the event from route planning and branding through to the on day event support.

Paul Ephremsen, CEO of iD, said: “It has been a real pleasure to work so closely with Benefit, on what is a fantastic campaign for such a worthwhile cause. This is a great example of iD’s commitment to creating engaging and memorable experiences which the whole family can enjoy. The Benefit & Refuge Mascarathon will see consumers from across the UK participate in a fun and energizing event which will help build anticipation for a summer of key sporting fixtures.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...