World First gets Goosebumps with new ad campaign
World First has unveiled a new advertising campaign, created by Goosebumps, to promote its foreign currency transfers service.
The tagline for the campaign is ‘How do you get a better exchange rate than your bank’s rate? Don’t use your bank.’
Ben Kingsmill, managing partner at Goosebumps, said: “World First is fast becoming the preferred way to exchange foreign currency and we are immensely proud to be part of that journey with this eye-catching and disruptive campaign.”
Featuring print, outdoor and online creative, the campaign aims to position World First as an unrivalled alternative to high street banks for foreign exchange transfers, with a focus on the difference in exchange rate.
Karen Eisen, marketing director at World First, added: “We’re delighted to be working with Goosebumps on this new campaign. Goosebumps impressed us right from the start with their creative vision and their collaborative style. They understand what is important to us and more importantly, took the time to understand what is important to our clients. I’m looking forward to seeing our adverts in action across the UK in the coming months.”
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