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By The Drum Team, Editorial

June 19, 2012 | 1 min read

Samsung has launched a new campaign, entitled #Breakfree, to show off the capabilities of the Samsung Galaxy Note.

Created by Jam, the concept of the campaign is to promote the idea of doing something different and breaking free of convention.

The campaign consists of three short films, the first of which features guerrilla knitwear artist Olek travelling the UK in a knitted taxi, the second featuring indie hip-hop upstarts Man Like Me working with their mentor, and the third will feature a #breakfree stunt.

The films are supported by a Twitter competition to win a Samsung Galaxy Note, with fans encouraged to tweet their own #breakfree moment along with the hashtag.

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