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Cannes Lions: Promo & Activation, Direct and PR Lions winners announced

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By Gillian West, Social media manager

June 19, 2012 | 1 min read

UK agencies managed to take home awards at the Promo & Activation, Direct and PR Lions awards in Cannes today.

At the Promo & Activations Lions, AMV BBDO, Mother and Grey London all picked up Lions. AMV was awarded a Silver Lion for its Wrigleys ‘the night jar’ audio iPhone game.

Mother picked up Bronze for its ‘green box project’ for Beck’s, with Grey also scooping Bronze for its British Heart Foundation ‘Vinnie’ campaign, fronted by Vinnie Jones.

At the Direct Lions awards, the UK brought home just one winner; OgilvyOne took home a Silver Lion for ‘the gnome experiment’ on behalf of Kern & Sohn.

And, at the PR Lions, Brooklyn Brothers and Ogilvy & Mather won Gold and Silver respectively. Brooklyn Brothers Gold Lion was awarded for the Promote Iceland campaign ‘inspired by Iceland’. Ogilvy & Mather received their Silver Lion for its ‘Dove ad makeover’ campaign.

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