Cello finalises buy-out of Face
Global insight and strategic marketing group Cello has announced that it has finalised the buy-out of co-creation planning agency Face.
Andrew Needham, founding partner and CEO of Face, will become a managing partner at the company, and will be responsible for managing a material capital investment in some of Face’s existing leading edge platforms such as Pulsar, for social media and mobile research, and MyFace for communities research.
Needham said: “This is a fantastic opportunity to build on what we have accomplished at Face. I am very excited to be heading up and delivering a truly global footprint with research teams on the ground supported by innovative tech, social and mobile research solutions that will be a key part of Face’s continued growth and leadership position in intelligent research for social brands.”
Mark Scott, CEO of Cello Plc, said: “Our social intelligence capability is developing fast, and becoming a core element of our overall expansion strategy as a Group. Andrew is uniquely positioned to lead the Group’s strategy in this core area which will help shape our overall future.”
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