Twitter has introduced one of the most ambitious updates to its service yet with the capability to embed YouTube clips, photographs and articles within the body of tweets.
The micro blogging service is partnering with major media partners such as Time magazine, Breaking News and the Wall Street Journal to allow excerpts and expanded video content to be incorporated into tweets.
Thus, if someone tweets a link to an article published by a media partner an embedded video will automatically appear (where one exists) within the tweet without the user needing to click a separate link.
This marks a significant increase in content from the present facility to embed YouTube videos and Instagram snaps which can be viewed when the body of a tweet is expanded.
Michael Sippey, Twitter’s director of product, wrote on the company blog: “Starting today, you can discover more interactive experiences inside any tweet on Twitter.com and mobile.Twitter.com. When you expand tweets containing links to partner websites, you can now see content previews, view images, play videos and more.”