Skegness faces backlash for portraying rivals as eyesores
Skegness is facing a backlash for its latest advertising campaign, which uses pictures of graffiti-covered areas of Blackpool and Brighton to portray them as ugly, with the slogan “For sights you’ll want to remember – Visit Skegness”.
However, local newspapers refused to run the ads because they offended residents, officials and businesses in Lancashire and Sussex.
James Gilbert, East Lindsey’s communications team leader, who commissioned the idea, said: “These adverts are highlighting alternative views, we hope to entice people into having a look at what Skegness has to offer.”
Claire Smith, from the guesthouse and hoteliers association Stay Blackpool, said: “Skegness is a lovely little place and this campaign isn’t drawing me in, in fact it’s making me think about Blackpool and Brighton."
What do you think? Is the campaign funny, with Blackpool and Brighton just not being able to take a joke, or is this a step too far?