Halewood International extends Crabbie's range with introduction of two sauces
Halewood International has extended the brand presence of its alcoholic ginger beer brand Crabbie’s with the launch of two sauces as it forms a partnership with manufacturing company Tress Can’t Dance.
The two flavours; Crabbie’s Ginger Spiced Sweet Chilli and Sweet Ginger Splash, which will be packaged in 220ml bottles and released ahead of the barbeque season.
A consumer PR campaign will aim to promote the introduction of the sauces.
Richard Clark, director of Innovation at Halewood International, commented: “The launch of Crabbie’s sauces provides further new interest in the Crabbie's range and their unique, fun and quirky appeal ensure that they will fit perfectly with the rest of the product range, whilst attracting new consumers into the category and the brand.
“Ever since we launched the Crabbies Alcoholic Ginger Beer brand in February 2009 there has been a natural link between Crabbies and food. The next natural development was to build on the excellent work we did with famous TV chef Atul Kotcher and produce quality cooking products of our own; remaining true to the Ginger Master brand ethos and reinforcing the credentials of the UK’s number one premium ale – Crabbies Alcoholic Ginger Beer.”