Furniture retailer space2 set to unveil rebrand with Pepper
Online home office and bedroom furniture retailer space2 has undergone a brand review with Pepper, with the new branding to be rolled out in July.
As well as the new branding, Pepper created a new marketing strategy and customer acquisition program for space2, with the aim of promoting the brand as a contemporary, personal and dynamic direct supplier of quality furniture.
Dan Owen, CEO of space2 says: “We want our brand to become the very essence of worldly chic to demonstrate that we offer bold new lines in bedroom and home office furniture and provide unexpected levels of quality and value. And we want to be known for our totally customer-centric approach to each and every order. Pepper has come up with a positioning and strategy which delivers on all these aims and helps take our company forward in these harsh economic times.”
The agency also redesigned the website and introduced new photography to make the site more user-friendly.
Crissie Sabino-Craig, managing director of Pepper, added: “The repositioning will help space2 take its rightful place as the authority in online furniture. It also gives the retailer the scope to grow the brand into totally new areas such as kitchen, dining and garden furniture and provides customers with the reassurance that they are buying designer-style furniture at truly affordable prices.”
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