DBD Media to take on digital marketing duties for IPC Connect's media portfolio and goodtoknow.co.uk
IPC Media has tasked DBD Media with handling the digital marketing activities of IPC Connect’s portfolio of online gaming and bingo sites.
The appointment will also include the company’s online woman’s lifestyle magazine Goodtoknow.co.uk, with DBD Media tasked with the provision of SEO, PPC, conversion rate optimisation as well as its traffic analytics.
DBD Media previously worked on the launch of Goodtoknow.co.uk in 2007.
Simon Denny, affiliate director at IPC Connect, commented: : "Driving our direct with consumer transactional strategy is a key area of focus for IPC Connect and this appointment underlines our commitment and investment in this area. Optimising our acquisition, conversion and retention strategies is an on-going priority and DBD's strong work ethic, collaborative approach and attention to detail made them the perfect partner".
Nigel Muir, managing director at DBD Media, added: “It is great to be working with IPC Media once again, especially as its website portfolio is diversifying. IPC’s challenges are not unique but they certainly require a unique skill set – a practiced understanding of how search techniques backed up by robust data analysis can build awareness and acquire customers. We look forward to helping IPC Media achieve their aggressive growth targets across the complete portfolio of websites.”
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DBD Media
DBD is a digital marketing agency with search at its heart. We are specialists at SEO, PPC, Content Marketing and Social Media consultancy. As well as this, we have...
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