Southern Comfort has appointed Brazen to handle its consumer PR in the UK.
Brazen will be involved in the news making, stunts, events, features and supporting promotional activity of both the company and its various brands, including the new cherry flavour.
Natasha Pattison, brand manager at Southern Comfort, said: "Southern Comfort wanted a PR partner who could capture the heart, essence and heritage of the Southern Comfort brand, both the established liquid and our wider family of brands."
"Brazen's creative flair, combined with their news making credentials and their impressive track record showed they are the perfect PR match for us."
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