14 June 2012 - 3:41pm | posted by | 11 comments

Mattessons set to launch ‘for when you’re Hank Marvin’ ad for Fridge Raiders with Saatchi & Saatchi

Meat snacks brand Mattessons is set to launch a new multimillion pound campaign on 18 June with Saatchi & Saatchi to promote its Fridge Raiders product.

Based around the strapline ‘for when you’re Hank Marvin’, the 40 and 60 second ads show hungry teens dressed as Hank Marvin as they come out of school.

As one arrives home, we see him transfer back to normal after his mum passes him a pack of Fridge raiders.

The aim of the ad was to promote Fridge Raiders as the go-to food for parents to feed hungry children after school.

Paul Silburn, creative partner at Saatchi & Saatchi, said: “We're really excited about our first work for Fridge Raiders which gives the product a clear role and does it in a fresh way.”

The TV ad will be supported by digital and outdoor executions, featuring the Hank Marvin students posing for their school photographs with Fender guitars in hand.

Claire Winstanley, marketing director at Kerry Foods, said: “Mums really identify with the moment when their teens come home after school and are emptying out the fridge and cupboards looking for food.

“By playing on the phrase ‘Hank Marvin’, we were able to express this teenage hunger, bringing to life the satisfaction that Fridge Raiders deliver through the iconic Hank Marvin in a fun and memorable way.”

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Comments

14 Jun 2012 - 16:11
graeme_longstaff's picture

I like it, lots. But that's only because my old man was a big Shadows fan (and everyone loves a bit of Apache) so I get the joke. Will the kids (and mums) or today get it compared to the old werewolfy style one?

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15 Jun 2012 - 12:06
Spottswoode's picture

Nice idea, shame the ending is so pony.

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18 Jun 2012 - 20:02
guard28013's picture

What planet are S&S on ?

Most parents of young kids won't know who Hank Marvin is.

And the Ad is weird - didn't think about the product - just spent the whole time trying to work out a link with Hank

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19 Jun 2012 - 13:26
peter15381's picture

@guard28013 I've got young kids, and I say 'Hank Marvin' all the time. Love the ad, but the end is absolutely terrible, it completely ruined it.

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19 Jun 2012 - 08:42
lloyd14251's picture

Hank Marvin.........Starving..........need I say more!!!!!!!!!!!!

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26 Jun 2012 - 11:41
johna14218's picture

As a 60+ year old Hank Marvin fan, and who still plays Shadows hits on his ancient Strat, I absolutely LOVED this! It put a HUGE smile on my grizzled old chops!

But, I must agree, for younger people, this commercial is probably an absolute waste of money . . .

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8 Jul 2012 - 22:07
Carna17869's picture

Absolutely terrible.

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20 Jul 2012 - 13:32
nigel16627's picture

I liked it as well, I'm 50+ so love Hanks music, can't say I like the product, tried one and gave to the dog - maybe that's the hidden meaning at the end of the advert.

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2 Sep 2013 - 17:58
domit27638's picture

I only read this because I googled to find out what the hell this ad is about. As someone the age of the parent's it's aimed at, it meant nothing to me at all. It was only reading the comments that I realised it was supposed to be rhyming slang? I guess?

And as I'm vegetarian this really didn't work on me anyway :p

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27 Jan 2014 - 03:25
sassy16765's picture

i used to go to a school called bedfords park in harold hill romford,essex,which later joined with another school to be harold hill community school.The school has bee recently torn down the upper and lower schools,to make housing.

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27 Jan 2014 - 03:42
sassy16765's picture

i used to go to a school called bedfords park,which was located in romford,essex. so i had to chuckle when i saw this ad. i think its great. sadly the school is no longer as its been recently knocked down to build new homes on the site.

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