East Coast Trains brings in Intermarketing as creative communications agency
East Coast Trains has appointed Intermarketing as it creative marketing agency.
The appointment will see Leeds-based Intermarketing manage theipromotional, direct response and below the line marketing activity for East Coast Trains, one of the UK’s largest rail providers.
George Shuttlewood, leisure marketing manager for East Coast Main Line Company, explained: “Our aim was to find an agency with great Direct Response expertise, who could offer us some strategic thinking behind our DR activity, but also roll their sleeves up and get stuck in with delivery – and Intermarketing were just that!”
Steve Sowden, managing partner, for Intermarketing added, “The first of the new campaigns will be live in the next month and we’re confident that we’ll achieve their expectations, this will be the start of us developing a long term relationship with East Coast Main Line.”
Content created with:
IMA
Hello. We’re IMA-HOME. A fully connected global marketing agency that lives and works in the real world. We create real world solutions for real business challenges,...
Find out more