Channel 4 unveils four new enhanced video ad formats
Channel 4 has unveiled four new ad formats: Ad Pause, Ad Extend, Ad Link and Ad Mix.
Ad Pause offers advertisers the opportunity to be the exclusive pause partner across each genre of 4OD, with their animated or static ad filling the page after a user has pressed pause, until play resumes.
Ad Extend enables advertisers to showcase longer length ads on 4OD with this new click to long play format, with a button over the video offering viewers the chance to view the full length ad without leaving the 4OD player.
Ad Link lets advertisers offer viewers a range of calls to action including Contact Us; Facebook; Twitter; Find your local store; Share with friends; and Buy now.
The last of the new formats, Ad Mix offers advertisers the option to combine any of Channel 4's 4OD enhanced video ad formats or create something new, in order to reach the needs of clients.
Jonathan Allan, Channel 4's sales director, said: "As the leading commercial On Demand platform, Channel 4 is continually exploring new ways to engage with our viewers through content and advertising. These new video formats, which complement our established and highly successful enhanced video ad formats, showcase Channel 4 as the most innovative broadcaster in the advertising marketplace."