Australian retailer Kogan introduces tax on those using Internet Explorer 7
Shoppers using Australian online retailer Kogan on Internet Explorer 7 will find a nasty surprise when they buy a product: a 6.8% surcharge to recoup costs of its web team trying to make the site look normal on the system.
The site advises in a blog that customers can easily avoid this charge by using Google Chrome, Mozilla Firefox, Safari, Opera ‘or even a more recent version of Internet Explorer’.
The blog reads: “The way we've been able to keep our prices so low is by using technology to make our business efficient and streamlined.
“One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge - that's 0.1% for each month IE7 has been on the market.”
What do you think of this PR stunt?