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Durex cocks up with XXL image on Facebook

Durex is facing a social media backlash after posting a fake ad on its UK Facebook page, featuring a woman with plasters over the corners of her lips to advertise XXL condoms. The ad, which uses an image from a Burger King ad promoting the size of their burgers and is not a real Durex ad, has been changed so the tagline reads ‘really big…’, with a packet of Durex XXL condoms in the bottom right hand corner. Despite the fact that the ad appears to be fake, Durex UK posted the image on its Facebook page with the words ‘Poor woman (or maybe a lucky one?)…’, leading to almost 900 likes, 120 shares and 130 comments. However, following angry comments the image has been deleted, with Durex making no apology. The image has now gone viral, with Durex trending on Twitter this morning as people discuss whether they think the ad is funny or disgusting. What do you think? Was it ok for Durex to use the image on its Facebook page, or was the brand right to take it down?

Featured by The Drum