Staples appoints Euro RSCG London to raise the brand’s profile
Staples has appointed Euro RSCG London to promote the brand as the first choice for back to school requirements for pupils and teachers alike.
The agency won after a four way pitch and will report to the Staples marketing team.
Jo Grierson, Euro RSCG London consumer MD, said: "Staples is another fantastic addition to our retail client portfolio, coming as it does on the back of our recent Hobbycraft win. These are very exciting times for Staples as more and more new businesses start up and more people work from home offices.
"Our remit is to raise the brand's national profile and highlight it as a one-stop destination for office supplies and stationery with an unrivalled print and copy centre.
"Whether driving footfall in-store or traffic online, we want to make the shopping experience an exciting, enjoyable and interactive one for Staples customers. And while we will be building the brand at a national level, Brian and his team will tap into surrounding communities to give it a local profile."
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