Rice Krispies Squares set to launch £4m campaign to promote new flavour

Kellogg's Rice Krispies Squares has revealed that it is set to launch a £4m advertising campaign to promote its new honeycomb crunch product.

Rice Krispies Squares honeycomb crunch

This will be the sixth flavour in the Rice Krispies Squares range.

Sanjeev Khanna, head of specialty for Kellogg’s, said: “This is about helping our convenience customers put money in the till by giving them a great new launch from a brand their customers know and love.”

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