Rice Krispies Squares set to launch £4m campaign to promote new flavour

Kellogg's Rice Krispies Squares has revealed that it is set to launch a £4m advertising campaign to promote its new honeycomb crunch product.

This will be the sixth flavour in the Rice Krispies Squares range.

Sanjeev Khanna, head of specialty for Kellogg’s, said: “This is about helping our convenience customers put money in the till by giving them a great new launch from a brand their customers know and love.”