12 June 2012 - 2:15pm | posted by | 0 comments

Rice Krispies Squares set to launch £4m campaign to promote new flavour

Rice Krispies Squares honeycomb crunchRice Krispies Squares honeycomb crunch

Kellogg's Rice Krispies Squares has revealed that it is set to launch a £4m advertising campaign to promote its new honeycomb crunch product.

This will be the sixth flavour in the Rice Krispies Squares range.

Sanjeev Khanna, head of specialty for Kellogg’s, said: “This is about helping our convenience customers put money in the till by giving them a great new launch from a brand their customers know and love.”

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