IKEA lets customers put their ‘party-proof’ kitchens to the test in interactive demo
IKEA has unveiled an online demo, created by Mother, to let customers put the ‘party-proof’ kitchens claims to the test, following on from the ‘kitchen party’ ad.
Users of the interactive demo move a leaping and spinning man over the surfaces to show their various strengths.
Vala Magnadottir, advertising manager at IKEA, said: “The content for the Kitchen department pages was produced by Mother and IKEA together and is a fantastic achievement. We look forward to carrying this on in 2012 and working collaboratively together. Tight communication between ourselves and our cultural/creative partners at Mother has led to work that’s both creative and effective.”
Jacob Wright, strategy director at Mother, added: “This online experience balances the need to give people the information they're looking for with the fun, ‘twinkle in the eye,’ IKEA tone that people love in our broadcast communication. And as a result it sells very hard and builds the brand at the same time.”
Content created with:
Mother
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