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The Huffington Post UK appoints Gravity Road as creative agency

The Huffington Post UK has appointed Gravity Road to handle creative, media and content development.

As the news site looks to its next stage of growth, the agency will develop a content-led creative strategy that will be executed across a range of digital platforms including video, display advertising, social and search.

Noel Penzer, managing director of AOL Huffington Post Media Group UK, said: "Having successfully launched the HuffPost UK edition last year, we are now well positioned for our next stage of growth.

“Throughout the pitch process Gravity Road proved themselves to be the right partner to build on that momentum and deliver an innovative campaign that not only delivers brand awareness but drives new consumers to the site."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff