The Huffington Post UK appoints Gravity Road as creative agency

The Huffington Post UK has appointed Gravity Road to handle creative, media and content development.

As the news site looks to its next stage of growth, the agency will develop a content-led creative strategy that will be executed across a range of digital platforms including video, display advertising, social and search.

Noel Penzer, managing director of AOL Huffington Post Media Group UK, said: "Having successfully launched the HuffPost UK edition last year, we are now well positioned for our next stage of growth.

“Throughout the pitch process Gravity Road proved themselves to be the right partner to build on that momentum and deliver an innovative campaign that not only delivers brand awareness but drives new consumers to the site."

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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