Carat launches media planning and buying network for B2B advertisers
Carat Enterprise, a media planning and buying network for B2B advertisers, has today launched.
The new offering will be structured around three regional “Knowledge Hubs” in San Francisco, London and Singapore, and will offer B2B media planning and buying services in 70 countries globally.
Stuart Giddings, who has been appointed global managing director of Carat Enterprise, said: “Digital technology has transformed B2B communications. Clients are increasingly demanding integrated media solutions to target business decision-makers through bought, owned and earned media – no matter where in the world they happen to be.
“Carat Enterprise is the only B2B media specialist with true global reach. By twinning our heritage and deep expertise as a specialist agency with the scale, leverage and innovation of Carat – the world’s leading independent media network, we will create digitally-powered global media solutions for technology and finance businesses that deliver far greater business value than would be previously possible.”