Wickes unveils 12 month sponsorship deal with Absolute Radio
Wickes has unveiled a 12 month partnership with Absolute Radio programme, The Christian O’Connell Breakfast Show, negotiated by Carat Sponsorship.
Launching today, the seven figure sponsorship will promote the Wickes Trade Catalogue, next day delivery on all orders before 6pm, red pencil prices and price match guarantees.
Rebecca Stokes, advertising controller at Wickes, said: “We are excited to be partnering with Absolute Radio who have demonstrated a real understanding of, and passion for, our trade audience. We’re delighted to be working together to create a platform that stimulates an engaging dialogue with tradesmen and garners a deeper relationship with our brand.”
The sponsorship will promote Wickes as the brand to use for the trade and also for DIYers.
Emma Smyth, head of sponsorship at Absolute Radio, said: “The 12 month commitment from Wickes is testament to the continued success of the Sony Award winning Christian O’Connell breakfast show. Our flagship programme added 201,000 listeners to their audience, as recorded from the latest RAJAR figures, totalling 1.226 million listeners, meaning that the Wickes brand will be fully endorsed by one of the biggest Commercial Breakfast shows in the UK.”
The sponsorship will also cover only, with product information, a re-skin of the Breakfast show page and links to the Wickes website.
Amanda Burningham, associate director at Carat Sponsorship, said: “Wickes wanted to create a platform which would support and celebrate the hardworking trade of Great Britain. We identified Radio Sponsorship, specifically the Absolute Breakfast show as a great vehicle to regularly engage with trade, at the start of their working day. “
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