Mad Men style TV campaign from Turn highlights evolution of advertising
A commercial broadcast in America last night during the season finale of Mad Men, aims to illustrate how much advertising has changed since the era the programme was set in.
The advert from cloud marketing platform Turn, and created by gyro, was entitled ‘The Moment of Decision’ is set within a 1960s Madison Avenue agency, was created to act as a graphic illustration of multi-platform advertising.
Steffan Postaer, gyro San Francisco executive creative director, said: “There is a burning cigarette in this commercial, a couple makes love, a weapon is fired, none of those things happen in commercials, but they happen in this one. It’s a game changer.”
Paul Alfieri, vice president of global marketing for Turn, explained: "Turn delivers real-time data insights and amazing campaign performance for advertisers, but historically our sector as a whole has struggled to make itself understood by the wider business community. Our technology helps advertisers make smarter, more informed decisions and to take greater control of your cross-channel marketing activity and Turn's advertising campaign aims to demystify the rapidly evolving real-time bidding sector.
"The latest generation of Mad Men and marketers in general need to be as comfortable with interpreting data as they are with slogans and visuals and our campaign brings to life how rapidly advertising is changing."
The advert was directed by Heathers and Airheads director Michael Lehmann.
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