11 June 2012 - 5:32pm | posted by | 0 comments

Identity for Mothercare Little Bird brand unveiled by Pearlfisher

Identity for Mothercare Little Bird brand unveiled by PearlfisherIdentity for Mothercare Little Bird brand unveiled by Pearlfisher

The brand identity for Little Bird, the new brand for under-fives created by Jools Oliver in partnership with Mothercare, has been revealed by Pearlfisher.

The agency created the bird identity, which can also be viewed as a heart.

Sarah Butler, deputy creative director at Pearlfisher, said: “The design for Little Bird needed to reflect the partnership between Mothercare and Jools Oliver, building on Jools Oliver’s true experience of motherhood and the ultimate trust of the Mothercare brand. The design is emotive, characterful and individual.”

George Reddings, head of creative Mothercare brand, said: “Both Mothercare and Jools are about the true experience of parenthood, and as a collaboration we are the perfect fit as we share the same traditional family values. We are so excited about the launch of this unique brand, and feel that the identity perfectly reflects the quirky mix of old and new.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sterling Bank - Arsenal FC Partnership

06/05/2015
Challenge Sterling Bank needed to pull together an advert...

What's Yours is Mined

06/05/2015
Despite being one of the country’s largest economic...

MAY THE 4TH BE WITH YOU

06/05/2015
Xbox wanted to do something different to celebrate Star...

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...