George.com brings in Biglight to oversee creative editorial marketing strategy
George.com has appointed creative agency Biglight to overhaul the editorial on its website as the fashion company aims to grow its credentials.
The agency has been tasked with developing a new look and feel to support the brand’s online strategy, and will support the George team to shape its creative direction.
It will also provide day-to-day creative, content and merchandising support to the website, and will create the content required for marketing channels.
The first task will be to create all visual content to support the online summer campaign, including email alerts.