Climate-KIC brings in IAS to develop innovation and marketing strategy
European Institute of Innovation and Technology (EIT) initiative Climate-KIC has appointed IAS to drive innovation around climate change using the agency’s integrated offering.
The initiative has been selected as one of a number of programmes to deliver economic growth in Europe through innovation around climate change adaptation and mitigation, working alongside a network of global and regional partners.
Working as its strategic partner, IAS will aims to help define the core values, mission and vision in achieving its goal, before developing an integrated marketing strategy, utilising IAS’ proprietary Brand Asset Management model, which will see the development of a of an integrated creative and contact strategy using digital, PR and social activity.
Henrik Morgen, director of operations at Climate-KIC, commented on its work alongside IAS: “The work so far has been extremely fruitful and we have a great working relationship with the team. IAS’ clear processes have helped us to really define who we are and what our vision, mission and values should be, enabling us to move onto the next stage, which is implementing a clear brand strategy - we are excited to be working with IAS and for what is to come in the following months.”