Online bookmaker Betfred has launched a TV campaign to promote their mobile games offer, communicating a Euro2012 promotion that gives each new customer, who places a £10 stake, a free £10 bet.
The advert will be broadcast on BSkyB, ITV and Channel 5 – and is jokingly scheduled to last longer than England’s participation in Euro 2012.
Betfred.com Managing Director Chris Sheffield, “Euro 2012 is going to be massive for betting on the mobile so we wanted to get across to punters that they can also play their favourite games on their mobile. We have one of the best mobile offerings in the market, and coupled with Betfred’s Mobile Games it’s great news for punters.
“It’s the first time England have ever been 15/1 at a major tournament but let’s hope England can go all the way but it would be a huge surprise.”