9 June 2012 - 12:02pm | posted by | 0 comments

Tesco runs media partnership with The Sun during Euro 2012 Championships to promote savoury baked bites brand Llama's

Tesco runs media partnership with The Sun during Euro 2012 Championships to promote savoury baked bites brand Llama's Tesco runs media partnership with The Sun during Euro 2012
Tesco runs media partnership with The Sun during Euro 2012 Championships to promote savoury baked bites brand Llama's
Tesco runs media partnership with The Sun during Euro 2012 Championships to promote savoury baked bites brand Llama's

A marketing campaign from Tesco will promote its savoury baked bites brand Llama's through a media partnership with The Sun, based around the European Football championships.

The bites, which are baked in the shape of a llama, will be promoted through an outdoor poster and print media campaign, created by brand consultancy Goosebumps.

The campaign will also include a media partnership with The Sun newspaper, as well as a national 6-sheet outdoor media campaign.

The media partnership will see every reader of today’s edition of The Sun eligible for a free pack, while the brand llama character will also offer its comment on Euro 2012 matches throughout the duration of the tournament, matching predictions against pundit Chris Kamara made through

Goosebumps was tasked with developing a brand positioning for the product, which saw it move away from using a cute llama mascot, to develop ‘an anarchic character’ with a strong personality. This included the development of the proposition ‘one mammal’s missing to rid the world of boring snacks’.

The purpose of the campaign is to help consumers understand that this the product is a new one, baked in the shape of a llama, available within the biscuit aisle at Tesco.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Developing a Total Digital strategy for Poligrip Global

26/02/2015
We were brought on-board to work with GSK’s Denture Care...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...