Lloyds TSB marketer Sally Hancock discusses importance of Olympic Torch relay to 2012 Olympic sponsors

The Olympic torch relay procession hit Glasgow and Hampden park today (8 June) and Sally Hancock, head of Olympic marketing for financial sponsor, Lloyds TSB and Bank of Scotland, took some time out while at the Toryglen Football Centre where the torch would be presented, to talk to The Drum about her company's involvement with the games. Here, she discusses the importance of the Torch relay to the marketing of the game and how official sponsors of the relay can leverage it.