Involve Marketing Partnership no longer trading
Involve Marketing Partnership, formerly known as the Direct Marketing Group, is no longer trading after its remaining surviving agencies were sold off.
Chief executive Martin Smith has confirmed that the group will cease to exist following the sale of its agencies DMS, United and Millennium, which have all been bought in recent weeks.
Smith, who could not be reached at the time of writing, told Third Sector: "Involve Marketing Partnership will no longer exist because the trading companies have been sold or liquidated. The group is not really relevant now."
Third Sector reports that the sales followed Barclays Bank calling in the £3.8m loan it was owed against Whitewater, the charity specialist which was owned by Involve and liquidated in April.
DMS and its subsidiary United were sold to Mosaic Print Management while Millennium was bought by Wilmington for £465,000.
The group used to be made up of 12 agencies including Tardis Communications, Active Life, Our Lasting Tribute and PushButton Direct Mail.
The company rebranded from Direct Marketing Group to Involve in July 2011.