Heinz to unveil £2m campaign to launch Five Beanz range

Heinz is to launch a £2m campaign, including ads and in-store activity, to promote the launch of its new Five Beanz range, it has been revealed.

Katie Bleach, Heinz marketing controller, described the range, which is rolling out this month, as striking ‘a balance of being adventurous without compromising on quality or familiarity’.

Featuring a black label, the range contains haricot, kidney, pinto, cannellini and borlotti beans in a tomato sauce.