D&M UK has announced the appointment of Little Red Rooster to handle its consumer PR account, representing the Denon, Marantz, and Boston Acoustics brands.
The appointment was announced at the same time as Henry Griffiths joined the PR agency as partner or co-owner.
Joining from Andy Giles Associates, Griffiths will now take charge of the D&M UK account.
Jason Dear, D&M UK’s managing director, said: “With the extensive range of radical new products we are set to introduce this year the time was right to reassess our press relations strategy. I feel the new set-up will further improve the excellent relationships we have with journalists. I believe that this approach is best placed to assist us in the exciting new stage of in D&M UK’s development.”
Victoria Ruffy, partner at Little Red Rooster, added: “We are delighted to be working on the prestigious D&M UK account. We have seen a desire by technology firms to broaden media outreach. With our portfolio of skills we are fantastically placed to give technology companies that wider reach into consumer media. After all, in 2012, technology really is for everyone and not just those who read traditional technology media.”