War on Want targets Adidas in new campaign video ahead of Olympics
London 2012 sponsor Adidas is being scrutinised over the treatment of its workers in a new campaigning video released by the charity War on Want ahead of the Olympics.
The hard-hitting video mimics the style of campaign adverts for charities targeting poverty and abuse in the UK, with a London woman recounting the story of Anisha, one of the thousands of Asian women producing clothes for Adidas.
The campaign carries the slogan: "Exploitation. It’s not OK here. It’s not OK anywhere.”
War on Want sweatshops campaigner Murray Worthy, said: "Exploitation of workers is not ok, no matter where they are."
In a statement Adidas said: "The adidas Group is fully committed to protecting worker rights and to ensuring fair and safe working conditions in factories throughout our global supply chain."