If you feel overwhelmed by constant updates in your Twitter feed then you won’t be surprised to learn that the micro blogging site has notched up a new record volume of tweets – 400m per day.
The stratospheric figure was revealed by the social networks CEO, Dick Costolo, who noted that both mobile usage and revenue are outpacing desktops.
Speaking at the Economist's Ideas Economy: Information 2012 conference Costolo said: “…because tweets are 140 characters, and born of mobile and constrained that way, when we designed the ad platform our ads would go everywhere tweets go, and the only way is if the ads are tweets.
“We have an ad platform that is already inherently suited to mobile. Even though we launched the ad platform on the Web already, a couple of weeks ago we saw mobile revenue in a day greater than non-mobile.
“The fascinating thing about big numbers is you get macro trends and events, and incredible personal moments where you have to dive all the way to see things.”
Costolo also used his platform to scotch notions that he might consider an IPO, saying only that he would much prefer to be a “public company on your own terms.”