7 June 2012 - 8:08am | posted by | 0 comments

Twitter tops 400m tweets per day

Twitter tops 400m tweets per dayTwitter tops 400m tweets per day

If you feel overwhelmed by constant updates in your Twitter feed then you won’t be surprised to learn that the micro blogging site has notched up a new record volume of tweets – 400m per day.

The stratospheric figure was revealed by the social networks CEO, Dick Costolo, who noted that both mobile usage and revenue are outpacing desktops.

Speaking at the Economist's Ideas Economy: Information 2012 conference Costolo said: “…because tweets are 140 characters, and born of mobile and constrained that way, when we designed the ad platform our ads would go everywhere tweets go, and the only way is if the ads are tweets.

“We have an ad platform that is already inherently suited to mobile. Even though we launched the ad platform on the Web already, a couple of weeks ago we saw mobile revenue in a day greater than non-mobile.

“The fascinating thing about big numbers is you get macro trends and events, and incredible personal moments where you have to dive all the way to see things.”

Costolo also used his platform to scotch notions that he might consider an IPO, saying only that he would much prefer to be a “public company on your own terms.”

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...