Hola! says Arianna as Huffpo launches Spanish version with El Pais in Madrid
Without any fanfare of publicity, Huffington Post has launched a Spanish-language sister site El Huffington Post, a partnership with El País the Spanish daily paper.
Editorial director 'Montse' with Arianna
Founder Arianna Huffington says the new site will combine the Huffington Post's signature mix of news, blogging, community, and social engagement with El País's legendary journalistic traditions.
"El Huffington Post will be rooted in Spanish culture, will be run by Spanish journalists, and, like Spain itself, will have a very distinct personality and its own way of approaching the world," says Huffington. You can check it out here www.http://www.huffingtonpost.es.
Arianna added,"It arrives at a time when the challenges Spain is facing are of great consequence not only to the people of Spain but to all of Europe and the world beyond."
The Drum sees the move as a potential masterstroke, by the Cambridge -educated Huffington, bearing in mind the huge Spanish-speaking population in America as well as Spain itself.
The editorial director of El Huffington is Montserrat Domínguez.
Known as Montse, Arianna says she met her on a Sunday morning when she interviewed her for two hours on her radio show in Madrid.
"I loved her right away -- her passion for news and storytelling, her intelligence, her gift for intimacy."
El Huffington Post will be both a journalistic entity and a platform that captures the unique perspectives, voices and spirit of the Spanish people, says Arianna.
"One reason we are particularly thrilled to partner with PRISA and El País is that they are not only deeply familiar with that spirit, but a core part of it, with their long history of championing democracy and free expression. Together, we'll be telling the stories people care about most -- and, just as important, helping them tell their stories themselves."
Huffington Post, founded in New York in 2005, has swiftly become one of the best read news sites on the Internet.