The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

UEFA

UEFA and Orange announce update of official Euro 2012 app

Author

By The Drum Team, Editorial

June 6, 2012 | 1 min read

The official UEFA Euro 2012 app has been updated, Orange has announced, to include geolocation and augmented reality features.

The app, which originally launched in April, includes a ‘friend finder’; a venue finder to show where they can go to watch the matches either on a map, or through the augmented reality functionality through the phone’s camera; and the ability to customise photos to show team support.

Paid for content on the app includes video match highlights, available at midnight after the matches.

Orange has also launched its own Supporters’ Cup Shake & Shout app, which records how loudly a fan is cheering and how much they are waving their arms, with fans able to compete against each other to show support, with prizes such as tickets to the Euro final and Sony Xperia smartphones.

UEFA

More from UEFA

View all

Trending

Industry insights

View all
Add your own content +