6 June 2012 - 1:51pm | posted by | 7 comments

Starbucks apologises for asking Republic of Ireland followers if they are proud to be British

Starbucks apologises for asking Republic of Ireland followers if they are proud to be BritishStarbucks apologises for asking Republic of Ireland followers if they

Starbucks has apologised to Irish customers after it asked followers ‘show us what makes you proud to be British’.

Responses to the tweet, which received dozens of retweets, included @Jim_Sheridan saying ‘It took 2 hours for Starbucks to discover Ireland isn't part of the British Empire.Their History/Geography expert was on a Coffee break :)’ and @FergusMcNally saying ‘the ie stands for Ireland, awaiting the apology before I visit your stores again!!’

It took several hours for the coffee chain to tweet an apology, which read ‘We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We're sorry.’, leading to some tweeters asking why the account is being handled in the UK and not Ireland.

The company then released a statement: "First and foremost we apologise to our Irish customers for the mistake made on Twitter this afternoon.
"The tweet, which was only meant to be sent to our British Twitter followers as part of the diamond jubilee celebrations, was erroneously posted to our Irish Twitter page.
"We apologise to all our customers and followers on Twitter in Ireland and hope that they will forgive our mistake."

What do you think? Is this a PR disaster for Starbucks in Ireland or likely to be forgotten by tomorrow?

Comments

6 Jun 2012 - 14:02
cb2113's picture

It'll be forgotten by tomorrow. That's the thing about Starbucks- they're everywhere and sell an addictive product. People's desire for familiarity and a kick in the morning quickly overrides patriotic anger.

Still, nice faux pas.

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7 Jun 2012 - 10:49
lakshmibalu's picture

Funny story! Starbucks is known for all good reasons! For mobile wallet payments and the addictive coffee but this was cheesy I think! I wonder how pale would the Starbucks marketing team would be feeling from this blunder. http://www.techendeavour.com/Mobile_Application_Development

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7 Jun 2012 - 16:56
Joby Catto

Gormless mistake, but just a storm in a coffee cup.

Perhaps we should get our own back, asking whether Seattle enjoys being Canadian :-)

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7 Jun 2012 - 17:58
Patrick C. Kavanagh's picture

@Joby Catto Why wouldn't they - Canada is awesome!

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8 Jun 2012 - 10:12
George Mckenzie Shepherd's picture

I think they should also apologise to UK customers for asking such a banal, boring question

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30 Jun 2012 - 18:15
str8636418's picture

haha agreed!! @George Mckenzie...

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8 Jun 2012 - 14:29
Spottswoode's picture

It only received a couple of dozen tweets so it's not so much forgotten tomorrow as not even noticed today.

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