The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 6, 2012 | 1 min read

A global campaign for the BMW 6 Series Gran Coupé has been unveiled by WCRS, featuring the tagline ‘Beauty. Seldom Seen.’

TV creative launches this month, with 60” and 40” edits, as well as a national print and outdoor campaign.

Chris Brownridge, marketing director at BMW Group UK Limited and Wolfgang Gross, head of international advertising at BMW AG Munich, said: “WCRS has delivered a beautifully crafted and visually stunning film that we feel reflects the impact of the new BMW 6 Series Gran Coupé, our first ever four-door coupé.”

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