Blue Marlin creates new look for J2O
Design agency Blue Marlin has created a new look for soft drink brand J2O.
The agency's work includes new graphics, typography, structural design and a revamped colour scheme.
“The aim of the redesign was to bring J2O’s fruit mixology back to life,” said Simon Pendry, creative director at Blue Marlin London.
“We replaced the previously flat label background with a gradient effect and shading, to create a new depth around the brand marque that increases its impact and embodies J2O’s multi-dimensional fruit combinations.”
Helen Gorman, brand controller at Britvic, added: “The new structure and graphics work beautifully together to underscore J2O’s positioning as a premium, modern brand.”