ITN Source footage to bring royal landmarks to life in ‘Diamond Jubilee Tour’ app
AlwaysonMessage and ITN source have teamed up to develop a GPS enabled ‘Diamond Jubilee Tour’ iPhone app which uses archive footage of iconic Royal moments filmed at London landmarks.
The footage was supplied by ITN’s licensing arm, ITN Source, providing a walking tour for the 3milllion Royal fans who visit the historical monuments each year.
At each of the 15 stops the user will watch iconic videos showing events in the Queens Royal history. Particular highlights include last year’s Royal Wedding, the Queen in 1937 feeding the ducks in the Buckingham Palace gardens and King George VI giving a speech at Parliament in 1950.
For those abroad, the videos from the exclusive archive are available without completing the tour.
The “Diamond Jubilee Tour” route starts at Westminster Abbey, and allows users to check in and share with friends on Facebook and Twitter that they are embarking on the tour. The nine mile route finishes at a mystery location. The tour takes about two and a half hours to complete but people can adapt the route or choose to skip particular locations.
Peter Swain, CEO AlwaysOnMessage, said: “I think it’s fantastic that we’ve brought new technology to such a historic and traditional event. We’ve worked hard to deliver an experience that makes the Jubilee more accessible for people who can’t come to London to experience a very special moment in UK history. The iPhone combined with ITN Source content really brings the event to life.”
This is the first app to be developed by AlwaysOnMessage using archive footage supplied by ITN Source. After the Diamond Jubilee celebrations, the app will be further developed for more platforms and multiple languages and become a comprehensive Royal Tour app of London, featuring greater functionality and more locations. ITN Source is also investigating other ideas of how its archive footage can be incorporated into themed or event-specific apps.