Yorkie has ditched its controversial 'not for girls' slogan in its first new TV ad for almost a decade.
The new ad carries the tagline 'Man Fuel for Man Stuff' and shows how men are made to feel like superheroes when overcoming the most mundane of tasks.
The spot, created by JWT London, will launch on 4 June. It was directed by Guy Manwaring through Sonny London, with post production handled by Finish.
Media planning and buying is handled by Mindshare.