L'oreal Paris to release campaign promoting Feria Hair Colour
L’Oréal Paris is set to promote its newest Feria Hair Colour through an adverting campaign for print and TV featuring a fiery red head and an athletic brunette.
The campaign, based within an industrial estate, aims to show “an empowered, modern female spirit” explained Lisa Conway, managing partner for L’Oréal Paris. Conway continues, “The campaign celebrates Feria’s strident shades, daring you to be different.”
L’Oréal Paris has been part of the Global beauty industry for over 100 years and boasts a portfolio of 27 international, diverse and complimentary brands.
The adverts to run in both print and on-line media was created by McCann London, one of the largest advertising agencies in the UK, and directed by Emil Nava.
Content created with:
McCann
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