Chevrolet signs Manchester United sponsorship deal
Chevrolet has signed a five-year sponsorship deal with Manchester United.
The US car brand, owned by General Motors, will become the club's 'official automotive supplier'.
The deal was announced yesterday in Shanghai but its value has not been disclosed.
United's commercial director, Richard Arnold, said the deal would help United extend its fanbase in the States.
He said: "With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us.
"This is also the first time we have teamed up with a US automotive partner and with the growing popularity of the club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country."
The club’s head of marketing, Jonathan Rigby, added: "The plans and ideas we have for the partnership are truly refreshing and the benefits will be seen at the grass-roots level among our substantial fanbase as well as football fans generally.
"Chevrolet and Manchester United are two well-known, powerful brands with a worldwide audience and we are looking forward to working with Chevrolet to put together some unique global fan initiatives for the forthcoming season."