ADT appoints The Red Brick Road to oversee campaign
Fire and security alarm specialists ADT have announced the appointment of Red Brick Road to oversee their latest multi million pound television and print advertising campaign.
The through the line residential campaign is intended to raise awareness of its portfolio of monitored alarm systems by building on existing brand recognition.
Mark Shaw, General Manager, ADT Residential explained, “we were particularly impressed with the strategic and creative insights presented by The Red Brick Road team. The agency has a proven track record in delivering multi-faceted and innovative campaigns for high-profile clients. The agency’s creative initiatives were very compelling during the pitching process and we look forward to working with the team to build further momentum around our residential business.”
David Miller, Managing Director, The Red Brick Road, added: “The team is looking forward to taking this recognised and trusted brand in the security marketplace down new creative avenues and cannot wait to begin implementing our ideas.”