Times and Sunday Times to take down paywalls during Jubilee weekend
The Times and Sunday Times websites will be free to access this weekend for the first time since they were put behind paywalls in 2010.
Both sites will be paywall-free on Saturday and Sunday (02/06-03/06) to coincide with the Queen's Diamond Jubilee.
Along with the broadsheets' usual news and sport coverage, the sites will also feature special Jubilee content including interactive graphics and video specials, pageant boat spotter guides, photos of the Queen from the past 60 years and live updates from journalists covering the celebrations.
The Sunday Times app will also be available for a free trial this weekend.
Suzi Watford, marketing director at The Times and The Sunday Times, said: “To celebrate this historic occasion we are opening up our award-winning websites so people can access the fantastic content on offer over the weekend and experience some of the many benefits of being a Times and Sunday Times subscriber.”
The open website offer is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12-part collectible commemorative series charting the Queen’s reign, posters, souvenir specials and a 30,000 ticket giveaway to the Battersea Park Jubilee Festival
Further activity continues over the weekend with a large-scale street-selling operation across London, in-paper and online boat spotter guides and the inclusion of a Times and Sunday Times boat in the river pageant with subscribers on board.
The campaign has been supported by News International’s Global Radio partnership with regular spots on LBC and Classic FM.