Nokia Lumia product placement deal for Hollyoaks with Carat
Channel 4 show Hollyoaks has announced a Nokia Lumia product placement deal, negotiated by Carat.
The first product placement partnership featuring mobile phones on a UK drama, it will be activated from July and will show a select group of Hollyoaks characters using the Nokia Lumia 800 and 710 smartphones.
Sean Marley, managing director at Lime Pictures, who produce the show, said: “We are delighted to be working with Nokia on this exciting new deal. Lime and Channel 4 have shown that, by working together, we can provide an opportunity for brands to work across all the properties Hollyoaks has to offer within just one deal.”
Under the deal, characters will also be seen wearing Monster’s Purity HD headphones and poster ads featuring Nokia products will also be visible at the Hollyoaks village bus stop.
John Nichols, head of marketing at Nokia UK, said: “Hollyoaks is the perfect platform for Nokia to engage with younger audiences, embedding Lumia in amazing everyday storylines people can relate to. This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms.”
Content created with:
Carat UK & Rubber Republic
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