Ice tea brand Mangajo is taking to the streets with its first ever above the line activity using T-side bus advertising.
The month-long campaign begins on Monday 11 June across 27 bus routes in London.
Mangajo has been working with London agency Pearlfisher and Manchester-based Designbaron on its new product development and advertising.
The bus creative is based around the 'Look good feel great' positioning which features across all of the company's brand communications.
Alex Hannon, co-founder and managing director of Mangajo, said: "To date, much of our publicity has been via print media and the sponsorship of the Nomad outdoor cinema experience.
"This year we were keen to take the brand out literally onto the streets and drive consumer engagement in an outdoor setting."
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