Havas buys Manchester agency Creative Lynx
Manchester design and digital agency Creative Lynx has been bought by advertising giant Havas.
Havas has taken a majority stake in the agency, which also has an office in Geneva, on the back of its work in the healthcare industry.
Established in 1986, Creative Lynx is one of Manchester's best known agencies with a client list including Johnson & Johnson, GSK, GE and AstraZeneca.
David Jones, Havas CEO, said: “Both our healthcare and digital businesses have been experiencing very strong growth and this acquisition that sits at the intersection of those two key areas will further strengthen our capabilities.
"The fact that Creative Lynx decided to join Havas over many other suitors underlines the unique appeal and exciting momentum of our group.”
Havas already owns several agencies in the healthcare communications market, including Havas Worldwide Health, Euro RSCG Life and Health4Brands.
"Through shared strategy, planning and account resources provided by Havas Health, Creative Lynx will be able to fulfill the needs of a far more significant client base,” said David Hunt, digital director, Creative Lynx.
“The global infrastructure, expertise and experience available to us now will significantly enhance our growth and capabilities while ensuring that we continue to offer world-class service, support and quality.”