d'Ouwe Werf Hotel rebrands to Oude Werf to help public with pronunciation
The d'Ouwe Werf Hotel in South Africa has rebranded itself as Oude Werf.
The rebrand, handled by the hotel’s in-house team, includes a new logo, as well as changes to all marketing materials.
Elanie Fourie, general manager of the hotel, told The Drum that clients referred to it as Oude Werf’ before the rebrand, and that overseas markets also struggled with the pronunciation.